We are all familiar with the term vendor lock in (and it’s no news that it’s mainly associated with Microsoft), but a vendor lock out? Apparently this is what FeedBurner is doing with their latest offer:
Let’s say you decide you want to stop using FeedBurner. You loved the services, you loved the customer support, you loved everything about FeedBurner, but let’s face it: you’re going crazy with all the delightful services, and you’ve decided you can’t take it anymore. You want out. You’ve always been able to do this if you run your own server: just like you redirect your feed traffic to FeedBurner, you can redirect your traffic away from FeedBurner. No problem.
The only disconcerting fact is that they provide the return redirect for 31 days. After this period they delete your feed/redirect permanently. Other than that – they play very nice. Who knows, maybe I’ll switch my RSS feeds to them as well?